Sunday Curation Special: The New Lines of Luxury
Stories, ideas, and moments that inspired me across luxury and beyond.
Editor’s Note
This week, we’re doing something a little different.
Instead of a traditional curation, I’m sharing a special report that I believe every brand leader, private banker, wealth advisor, and luxury strategist should read. It’s called:
The New Lines of Luxury
A global report by frog and Capgemini Invent on the evolving expectations of High and Ultra High Net Worth Individuals.
We often speak about how luxury is transforming, but rarely do we get a window into how the world’s most affluent consumers are actually feeling and spending. This report gives us that view. It’s based on a global study of 6,472 individuals, across wealth tiers, generations, and key markets.
And it’s rich with insight.
Why I’m Sharing This
Because it confirms what many of us already sense:
Luxury is no longer defined by price or product, it’s measured in experience, emotion, and legacy.
It’s also an essential read for those working in:
Private banking or wealth management
Luxury fashion, travel, hospitality, or automotive
Brand strategy and consumer insight roles
Or simply anyone rethinking what “high-value” truly means in 2025 and beyond
What You’ll Discover in the Report
Key Highlights:
Gen Z’s rise: Already matching the spending power of Baby Boomers, but with different values, they want sustainability, digital intimacy, and memory-rich experiences over ownership.
Top category? Travel & hospitality. Experience reigns over object.
Primary purchase driver? Legacy. Affluent individuals want to invest in things that last, emotionally, financially, and generationally.
Hard luxury is thriving, but beauty and wine show satisfaction gaps, signaling room for reinvention.
Surprise finding: Iconic product brands dominate top-of-mind recall, but even beloved travel brands struggle to make the top 15.
The experience gap for Gen Z: Current luxury experiences may not be built for their needs.. yet.
Plus deeper insights on:
The psychology behind luxury fatigue in mature markets
How the Middle East and India are emerging as innovation hotbeds
Emotional vs financial value and the rise of “luxury as a safe haven”
Download the full report below:
Download PDF Directly
or
Via Frog.co
